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Niche Marketing (Cracking the Code with JP Schoeffel)
Hi Roland Dufault here with my regular Blog Article.
The following is an article article pertaining to [b]Niche Marketing|RolandDufault [/b]. It was submitted to me from JP. He sent it to me to share with you guys, and its a great blueprint for getting starting in your online business.
Our idea was for me to make comments throughout the article and engage you in a discussion about the information covered. Youll see my comments indented, so please post your comments and questions below
If you havent met JP Schoeffel (of [b]Niches[/b]InaBox.com) before, let me tell you that hes one of the most stand-up marketers I know, and his integrity is second to none. In fact, when he promoted for me he was right there with his subscribers making sure their questions and support got handled quickly. He really cares about his people, so youd do well to listen to his advice. Not only that, he knows how to make money online - hes been one of my very biggest JV partners. Heres JPs step-by-step plan for you:
1. Find a topic youre interested in
or something you think is funny, or a good trend. Simply head to eBay pulse, Yahoo Buzz, or Google Trends to identify that kind of hot topics:
pulse.eBay.com
buzz.Yahoo.com
Google.com/trends
You can also simply go to Digg, Technorati, Reddit, StumbleUpon and see what the most popular topics are, and the kind of comments they receive. Its a great source of information and it will help you position your site and tone.
The thing is you want to identify a popular topic that you feel could be popular for many weeks or even months.
2. Set up a blog.
You want to do it the free way. Thats easy. Simply create a blogger blog (google blogging platform), or a hosted wordpress blog (wordpress.com). I recommend wordpress as the usability is second to none.
I also highly recommend WordPress - its whats running the IMGeni.us Blog!
As you see, you dont need a domain name, or private hosting (of course if you already have a hosting account, and want more flexibility, then install it on your server, and register a domain name accordingly). For hosting you have easy plans with HostGator.
3. Find some keywords that will orient the content youwant to post on your blog.
Find them with your head first: by checking what is popular on social bookmarking sites and trend report sites. You can identify the popular searches that keyword tools wont have yet in their database. Then try to imagine, as a visitor the kind of info you would like to find. Write them down
You can go to freekeywords.WordTracker.com to get 100 variations on any keyword at no co*st. It could easily complete your list ...
Finally, if you need some additional lateral keyword, you can go to one of my favorite tools: KWMap.net
4. Create some articles
You can simply Google your keyword in an exact search : bird feeding in winter and see how you can summarize some of this. Note: use the quotes front and back.
You can also go to wikipedia.org and find some content that you can then use for your article (not copy / paste, but just to gather the ideas)
The U.S. government also has some nice content sources. Here is, for example, a resource I used when I did some research for the last 4 Niches-in-a-box packages (just for stats and topics research): nlm.nih.gov
NLM stands for National Library of Medicine, from the NIH: National Institutes of Health. Its the world largest medical library
Government information at NLM Web sites is in the public domain, although some parts might be provided by licensed 3rd parties. But this means you can re-use the content on your site. Its good to always give credit to the source though, especially in the medical field as it gives credibility to your site and also removes any liability from you.
But just a quick search on the web will give you access to any government sources. And they are simply awesome.
5. Post content to your blog.
At first you can create 5 to 10 articles, split them into 4 or 5 categories (you will be able to add more categories to your blog with time), and post 2 or 3 each and every day during the first 3 to 4 weeks.
Then you can feed it with say 1 article every 2 days or so.
If youre concerned about starting a blog, dont worry. Its easy and using WordPress makes so simple. If you can type an email you can create a WordPress blog.
6. Now, if you look back to what you have.
You might be delighted, but you might also be frustrated: you have a good site, using a robust and reliable blog platform. With time, you have even added some affiliate links to your posts or sidebar to start monetizing it.
You even tried to add adsense blocks to it.,/p>
But No traffic! Nada! Well, its normal! What you did is a bit like if you had written 10 pages in your office and were wondering why no one calls you to congratulate you about these wonderful articles.
Of course the world does not know about your site, your articles, your concept
7. To start driving traffic.
You need to inform the World Wide Web that you exist. To do so, you have 2 ways:
Put some links on other sites: those backlinks link directly to your site, and someone could click on them.
Let search engines spread the word about your site. But please be nice to them or they will ban you immediately.
Of course its a big summary of what traffic generation is
but thats pretty much all.
You can find lots of additional information about generating traffic right here on the IMGeni.us Blog.
But to make this a real blueprint, here is what you could do drive traffic almost instantly to your site:
Submit all your posts to 4 or 5 social bookmarking sites (digg, stumbleupon, technorati, furl,
): try to be creative there for your Title and stories so that people want to read them
Find some blog related to your niche and comment on them (I did not say spam them, but comment, bring value to them and do not forget to link back to your site)
Find forums related to your site, join them, read them, and then start contributing
Submit your blog feed to feed directories
Submit your articles to ezinearticles.com and articledashboard.com for more long term traffic
For in-depth info on Article Marketing, please see this post
8. TRACK!
Dont do any of the above without setting a tracker on your site
StatCounter.com is a free traffic tracker that you can easily plug into your blogger blog or wordpress blog (they give you step-by-step instructions to do so).
Another amazing tool thats also free is Google Analytics. This is what I use on all my sites.
This is fundamental - generating traffic is simply useless if you dont know
where it comes from
what keywords are currently generating traffic (your live site is your best keyword research tool)
what marketing efforts (social bookmarking, forum, blog commenting, etc.) generated the most traffic, to what kind of article
how long your visitor stays on your page
what they do on your page
As you see all this does not cost a dime: just a little bit of your time.
But, if you want to go the extra 10 miles and find tools that will automate things for you then you might also look for:
a script to automatically post to your blog
scripts to automatically submit your posts to social bookmarking
a site generator
niche packages to upload and start marketing
a PLR membership that will do the market research, keyword research, content creation, site building
Thus removing 6-7 out of 8 steps in the above process
JP Schoeffel
Incidentally, JP site, NichesInaBox.com does provide you with the majority of the resources, tools and work done for you. Im not sure why he doesnt plug his site in this article, but it really does 99% of the work for you. I encourage you to check it out Niches In A Box today.
Please post your comments and questions below
[b]Niche Marketing|RolandDufault[/b] is the new Kid on the Block for getting your site in the top ten in the search engines. Take it to heart and learn all about it. Find yourself a set of keywords and work them to death and you will receive the great reward of placing yourself in the top ten in the search engines. Roland Dufault
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